The old (left) and new Twitter logos.
Twitter revealed a new logo today, a simpler, modified version of the popular blue bird.
In a blog post, the company acknowledged the bird itself is synonymous for Twitter, so the lowercase “t” symbol and text is no longer needed.
As for the creativity and inspiration:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.