69% Of Tablet Owners Watch TV And Surf The Web Simultaneously

TechCrunch

Just watching TV without also using a tablet or smartphone at the same time seems to be on its way out. Earlier this month, Nielsen launched the first part of its report on primetime TV viewers in the U.S. and today, the analytics company is taking a deeper dive into the demographics of those who simultaneously watch TV and use their tablets. According to Nielsen, 45% of tablet owners watch TV and use their tablet together at least once a day. A whopping 69% say they do so at least several times a week and only 12% say they never do this.

There are some interesting differences between how men and women use their tablets in front of their TV. Women, says Nielsen, are more likely to look up information related to an ad they see on TV than men, while men are more likely to look up general information…

View original post 180 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s